Fit Hub uses several generative AI models to understand vision and text in real time, allowing it to process data at faster speeds and greater volumes. It also utilizes True Fit’s proprietary data set,“Fashion Genome,” which combines data from 82 million shoppers and nearly 30,000 brands. The tool is currently in beta testing with around a dozen brands and is limited to 1 million products, but is expected to become available to all retailers next month. True Fit also plans to introduce additional features to the hub later this year.
Key takeaways:
- True Fit is launching a new tool called "Fit Hub" that uses generative AI to improve online clothing shopping by providing personalized size and fit recommendations.
- The AI tool analyzes various data including size charts, product descriptions, customer reviews, and sales and returns data to provide accurate size recommendations.
- Fit Hub is currently in beta testing with around a dozen brands and is limited to 1 million products, but is expected to be available to all retailers next month.
- True Fit plans to introduce additional features to Fit Hub, including "Shopper Insights" and "Brand Sizing", and is also developing a generative AI chatbot to help shoppers discover products and ask specific questions.