The "Scenes" tab is located in the center of the menu bar at the bottom of the screen, where users can swipe through a vertical feed of trailer-style videos lasting between 60 and 90 seconds. Users can "Like," "Save," and "Watch" the clips, with the "Save" function adding the title to their "My List" for later viewing. Tubi's machine learning engine personalizes user experiences based on their interactions with "Scenes." The feature is also castable on TVs via devices like Apple TV, Chromecast, Fire TV, and Roku. Future plans for "Scenes" may include integration into the home grid and the ability for users to share clips on social media.
Key takeaways:
- Tubi, a free streaming service owned by Fox, has launched a new feature called "Scenes" that allows users to explore short clips from over 250,000 TV shows and movies.
- The feature is designed to boost user engagement and content discoverability, and is available on Tubi’s mobile app on both iOS and Android devices.
- Scenes offers a feed of trailer-style videos lasting between 60 and 90 seconds, with options to "Like," "Save," and "Watch" the full movie or TV show. The recommendations become more personalized as users interact with the feature.
- Tubi's chief product and technology officer, Mike Bidgoli, hinted that the company will focus more on its mobile app experiences in the next six months to a year.