The selection of content for Scenes is done through a combination of AI-powered machine learning tools and Tubi's team of curators. The more a user uses the feature, the more the algorithm gets to know their preferences. This is one of Tubi's latest initiatives, following the recent rollout of its Stubios project and its Rabbit AI feature launched in 2023. Tubi currently has over 81 million active users and over 300 original titles on its platform.
Key takeaways:
- Tubi has introduced a new feature called Scenes for iOS and Android, which allows viewers to watch short clips from its extensive library of content.
- Scenes is designed to provide viewers with 60- to 90-second short videos along with the full-length versions of TV episodes and films.
- The feature is aimed at helping viewers explore Tubi's hefty catalog of shows and movies while enhancing personalization, with content selected through a combination of AI-powered machine learning tools and Tubi's team of curators.
- Tubi recently logged more than 81 million active users and has over 300 original titles on its platform, which includes a slate of live channels and 250,000-plus movies and TV show episodes.