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Tumblr’s owner is striking deals with OpenAI and Midjourney for training data, says report

Feb 27, 2024 - theverge.com
Automattic, the owner of Tumblr and WordPress.com, is reportedly in discussions with AI companies Midjourney and OpenAI to provide user post data for training purposes, according to a report by 404 Media. The report suggests that deals between the parties are imminent and could provide a new revenue stream for Tumblr. Automattic is also said to be launching a new setting that will allow users to opt out of data sharing with third parties, including AI companies.

However, there are concerns as the company allegedly scraped an initial data dump containing all of Tumblr's public post content from 2014 to 2023, including content that should not have been publicly visible. It is unclear what was done with this data and what data, if any, has been sent to Midjourney and OpenAI. Automattic has responded with a public statement titled "Protecting User Choice", which vaguely refers to partnerships with unnamed AI companies and promises to only share public content from sites that have not opted out.

Key takeaways:

  • Automattic, the owner of Tumblr and WordPress.com, is reportedly in talks with AI companies Midjourney and OpenAI to provide training data scraped from users’ posts.
  • Automattic plans to launch a new setting that will allow users to opt-out of data sharing with third parties, including AI companies.
  • Automattic has allegedly scraped an initial data dump containing all of Tumblr's public post content from 2014 to 2023, including content that wouldn't be publicly visible on blogs.
  • Automattic has struggled with monetizing Tumblr, which it acquired from Verizon in 2019, and is looking at potential revenue streams, possibly including deals with AI companies.
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