Intuit Assist is also designed to help small and medium-sized businesses by shortening the time it takes to file taxes and providing faster access to refunds. The AI assistant will offer personalized financial advice and is expected to compete favorably against other AI systems in terms of accuracy. Intuit plans to roll out more features of Intuit Assist for the 2023 tax season.
Key takeaways:
- Intuit, the maker of TurboTax, has launched an AI assistant called "Intuit Assist" that provides AI-generated financial advice and decision-making assistance to users of its software, including TurboTax, Credit Karma, QuickBooks, and Mailchimp.
- The AI assistant uses a custom large language model platform called GenOS and is designed to help consumers manage their finances more efficiently, offering personalized recommendations and tools for smart money decisions.
- Intuit Assist is also seen as a tool to level the playing field for small and medium-sized businesses by providing faster tax filing and access to refunds, as well as personalized financial advice.
- Intuit Assist is the result of years of research and development in generative AI, combining conversational user prompts with real-time customer data to provide customized responses. It also allows Intuit to use its large and diverse data sets to build specialized AI models for each product.