The tool was developed in partnership with Amazon SageMaker and is part of Twilio's strategy to expand into other parts of the marketing stack. Twilio, known for its communications APIs, acquired Segment in October 2020 for $3.2 billion. The company also plans to launch a generative AI-based email tool that could be combined with the data from CustomerAI Predictions to generate custom emails based on the data set in the predictions product.
Key takeaways:
- Twilio Segment has launched CustomerAI Predictions, a tool designed to help marketers predict customer behavior based on certain criteria.
- The tool was developed in partnership with Amazon SageMaker and aims to utilize the data collected by customer data platforms to improve customer experience and target marketing campaigns.
- Twilio Segment plans to introduce a generative AI-based email tool that could potentially work in conjunction with CustomerAI Predictions to generate custom emails based on predicted data sets.
- Twilio, known for its communications APIs, has been expanding into other areas of marketing, having acquired Segment in 2020 and introduced a fully programmable contact center product, Flex, in 2018.