Parasnis also noted that enterprises are shifting from experimenting with generative AI to a more serious effort to achieve ROI. He explained that marketers are being asked to do more with less resources, and enterprises are now using generative AI content to drive top-line revenue growth. He claimed that many large companies are already rolling out these tools and seeing significant business results.
Key takeaways:
- Typeface has launched its multimodal AI content hub for enterprises, offering a range of text, image, audio, and video capabilities.
- The AI content hub allows organizations to leverage AI models from OpenAI, Microsoft, Google Cloud, and other open-source platforms.
- Typeface's CEO, Abhay Parasnis, highlights the company's unique focus on multimodal content and its ability to understand each company's specific products, customers, audience, and brand voice.
- Parasnis predicts that 2024 will be about ROI on generative AI, as enterprises shift from experimentation to more serious efforts to drive top-line revenue growth with AI content.