In addition to logistics, Uber has introduced metro ticketing on its app, starting with Delhi Metro, as part of its collaboration with ONDC. This initiative aims to enhance digital commerce and mobility services in India, despite ONDC facing challenges in gaining traction and experiencing leadership changes. Uber's diversification into logistics and metro ticketing is expected to help maintain its presence in India amid increasing competition in the ride-hailing market from local players like Rapido and Namma Yatri.
Key takeaways:
- Uber is entering India's B2B logistics market through a partnership with the Indian government-backed ONDC, initially focusing on food deliveries and planning to expand to other sectors.
- The move into logistics aligns with Uber's strategy to capitalize on the growing Indian logistics market, projected to increase by 49% to 13.4 trillion Indian rupees by 2028.
- Uber's diversification into logistics is part of its strategy to maintain its presence in India amid increasing competition in the ride-hailing market from local players.
- Uber has also introduced metro ticketing on its app in collaboration with ONDC, starting with Delhi Metro and expanding to other cities, as part of its broader strategy to enhance digital commerce and mobility services in India.