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Uber is building a fleet of gig workers to label data for AI models | TechCrunch

Nov 26, 2024 - techcrunch.com
Uber is expanding its workforce with a new category of gig workers focused on AI annotation and data labeling. The company has begun hiring contractors for a new division called Scaled Solutions, which serves both Uber's internal business units and external clients such as Aurora Innovation and Niantic. The recruitment is taking place in various countries including the U.S., Canada, and India.

This move comes as the data labeling market is experiencing growth due to the rise of AI. Companies like Scale AI are seeing increased demand, with the latter raising $1 billion in a funding round at a $13.8 billion valuation earlier this year, after previously raising $600 million in its eight-year history.

Key takeaways:

  • Uber is expanding its gig worker fleet to include AI annotation and data labeling, creating a new division called Scaled Solutions.
  • The new division's workers will not only serve Uber's internal business units but also external customers such as Aurora Innovation and Niantic.
  • Uber has begun recruiting contractors for this new division in countries like the U.S., Canada, and India.
  • The move into data labeling comes as the market for this service is growing, driven by the rise of AI, with companies like Scale AI seeing increased demand.
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