The company's multimodal approach analyzes text, sound, and visuals simultaneously, which CEO Sasha Haco believes is more effective for video content moderation. Customers can set their own parameters for moderation, and typically use Unitary's system alongside a human team. Despite the crowded market, Haco believes there is a gap for Unitary's unique approach, especially as the challenges of content moderation continue to plague social platforms and other digital channels.
Key takeaways:
- Cambridge-based startup Unitary AI has raised $15 million in a Series A funding round to expand its content moderation technology, which uses a "multimodal" approach to parse video content.
- The funding round was led by Creandum, with participation from Paladin Capital Group and Plural. The company's business is growing, with the number of videos it classifies jumping to 6 million per day.
- Unitary AI's technology analyzes text, sound, and visuals simultaneously, allowing for more nuanced content moderation. Customers can set their own parameters for what they want to moderate.
- Despite the crowded space of AI content moderation tools, Unitary AI believes its multimodal approach fills a gap in the market, as existing tools typically focus on parsing one type of data at a time.