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Universal Stand Against TikTok Defends Artists' Rights (Guest Column)

Mar 07, 2024 - variety.com
Jonathan Taplin, Director Emeritus of the Annenberg Innovation Lab, criticizes TikTok for its unfair treatment of artists and songwriters. He argues that the platform, like Napster in the early 2000s, is harming the music industry by refusing to pay artists fairly and supporting AI-created music that could replace human music creation. Taplin highlights that despite the success of these platforms being largely due to the music creators, they fail to share the commercial success with them. He also points out that TikTok's proposed displacement of human artists with AI-created music is unethical.

Taplin further criticizes TikTok for refusing to address unauthorized content on its platform that potentially endangers young fans. He supports Universal Music's decision to break ties with TikTok, citing the company's open letter outlining TikTok's offenses against music, its creators, and its fans. Taplin concludes by urging important companies like Universal Music to defend the rights of artists in this critical battle against AI replacement.

Key takeaways:

  • Jonathan Taplin criticizes TikTok for not paying artists fairly and supporting AI-created music that could replace human music creation.
  • TikTok is accused of offering lower compensation to artists and proposing the displacement of human artists with AI-created music, which is seen as unethical.
  • TikTok is also criticized for not addressing the unauthorized content on its platform and the potential dangers it poses to young fans.
  • Universal Music Group, among others, is fighting against the use of AI to replace artists, with the company accusing TikTok of allowing the platform to be flooded with AI-generated recordings.
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