Despite normalization in the consumer electronics market, there are still constraints, including severe shortages of high-bandwidth memory DRAM, which could impact laptops and mobile phones. To mitigate these risks, consumer electronics companies are advised to gain real-time visibility into market demand, operationalize risk insights, and build resilience into new product design. The holiday season will be a proving ground for companies that can balance innovation and agility in response to market demands.
Key takeaways:
- The holiday shopping season is expected to see a record $241 billion spent online, with electronics, apparel, furniture and home goods accounting for more than half of that.
- AI is becoming an important factor in consumer electronics as companies like Apple, Google, Samsung infuse their devices and services with AI capabilities.
- Despite normalization, the consumer electronics industry still faces constraints such as severe shortages of high-bandwidth memory DRAM, which could impact laptops and potentially mobile phones in the near term.
- The holiday season will be a proving ground for consumer electronics companies that can balance bringing their innovations to market faster than competitors and staying agile in their response to new market demands and preferences.