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Upwork's Kelly Monahan on why 2024 should be about embracing job disruption

Dec 16, 2023 - businessinsider.com
Kelly Monahan, the managing director of Upwork's Research Institute, is looking forward to a year of job disruption in 2024. She believes that it's time to break the old ways of working and start building new ones, focusing on redesigning the job itself. Monahan uses data-driven empirical insights to guide the conversation around the future of work and represents the voice of the workforce in a way that resonates with top executives.

However, she is concerned about the global economic condition and the uncertainty and complexity facing leaders. She also expressed surprise that the debate around remote work is still ongoing, as she believed it would have been resolved by now. Monahan and her team were early to recognize the rise of gen-AI searches, which she believes will continue to be a significant trend for businesses. Despite this, she feels that companies are still struggling to operate effectively in a distributed environment.

Key takeaways:

  • Kelly Monahan, the managing director of Upwork's Research Institute, aims to use data-driven insights to guide the conversation around the future of work.
  • Monahan is excited for job disruption in 2024 and believes it's necessary to break the old way of working to build a new one.
  • She is concerned about the global economic condition and the uncertainty and complexity facing leaders, emphasizing the need for more agile, adaptable workforces.
  • Monahan admits she was wrong in thinking the debate around remote work would be over by now and plans to dive back into the topic in 2024.
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