Social commerce is growing, but consumers are wary of security issues when shopping on social media. Sustainability remains a priority, with a rise in the resale market and increased consumer awareness of greenwashing. The article concludes by emphasizing the need for brands to build consumer trust in AI, the metaverse, and social media shopping, and suggests using Mintel's market research to align with the latest consumer trends.
Key takeaways:
- AI is becoming increasingly prevalent in retail marketing, with brands like Amazon using it to improve customer experience. However, there is some consumer resistance due to concerns about loss of creativity and impersonal customer service.
- The metaverse, while slower to develop, is seen as a potential game-changer for online shopping, with AI being used to enhance the experience.
- Social commerce is growing, but there is still consumer wariness about security and trust when shopping on social media platforms.
- Sustainability continues to be a priority for consumers, with a rise in awareness of greenwashing and a boom in the resale market.