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Using Smart Communication During The Fourth Industrial Revolution

Sep 07, 2023 - forbes.com
The article discusses the Fourth Industrial Revolution, which is characterized by advancements in areas such as artificial intelligence, the Internet of Things, big data, robotics and automation, and biotechnology. These technologies are already here or progressing rapidly, leading to a whole-of-society change. However, the adoption of these technologies is not immediate and requires significant time to propagate through businesses, economies, legal structures, and governance frameworks.

The author emphasizes the importance of effective communication in managing the transformation brought about by these technologies. Business leaders advocating for these changes must use clear and accessible language, showcase gains and cost savings, openly address challenges, and be transparent about ethical concerns. The main task for business leaders is not just to adopt these technologies, but to communicate effectively for their adoption while advocating for the difficult challenges that lie ahead.

Key takeaways:

  • Technologies such as AI, IoT, Big Data, Robotics and Automation, and Biotechnology are driving the Fourth Industrial Revolution, with potential to transform various sectors.
  • While these technologies bring transformative changes, they also present challenges including resistance to change, fear of the unknown, and potential unequal distribution of costs and benefits.
  • Smart communication is essential to manage these challenges, which includes using clear and accessible language, showcasing gains and cost savings, addressing challenges openly, and being transparent about ethical concerns.
  • Business leaders' main task is not just to adopt these technologies, but to effectively communicate for their adoption while advocating for the difficult challenges that lie ahead.
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