The new rules come after complaints from developers about Valve rejecting game submissions containing AI-generated assets. Valve clarified that the goal was not to discourage AI use, but to integrate it into existing review policies reflecting current copyright laws. The company's stance on AI-generated content is likely to evolve with the technology and its legal framework.
Key takeaways:
- Valve has issued new rules requiring game developers to disclose when their games use AI technology, in an effort to increase transparency and allow customers to make informed choices.
- Developers will need to disclose when games contain pre-generated content created with the help of AI and if their game has AI content that is generated “live” while it is running. They will also need to detail the safety measures they put in place to prevent their AI from generating illegal content.
- The new rules come after several developers complained that Valve was rejecting Steam game submissions containing AI generated assets. Valve clarified that its goal was not to discourage the use of AI, but to integrate it into their existing review policies.
- While some developers are keen to integrate AI into their games and production processes, others fear that AI could be used to cheaply replace existing artists and creatives. Valve's rules around AI generated content are likely to evolve as the technology and its legal framework evolves.