In a letter to executives, Insight Partners highlights the potential of AI to drive the next wave of innovation and growth. It suggests that automation can simplify tasks across functions, from speeding up code generation and reviews for developers, to enhancing engagement strategies in marketing, and streamlining response times in customer support. The firm also encourages founders to leverage events for customer connection and scaling demand, to stand out in a world increasingly dominated by digital, AI-powered outreach.
Key takeaways:
- Insight Partners advises founders to embrace AI and automation in their businesses, suggesting a 'crawl, walk, run' approach to gradually incorporate these technologies into their workflows.
- 72% of Insight Partners' portfolio companies are using AI, with 36% allocating new budgets specifically for AI initiatives.
- Insight Partners highlights three areas for early-stage companies to focus on in terms of AI and automation: knowledge management, content generation, and customer insights.
- The firm also emphasizes the importance of human connection and encourages founders to leverage events for customer engagement and demand scaling.