The transaction, which is subject to customary conditions including shareholder and court approval, is expected to close in the first quarter of 2025. Bigtincan, founded in 2010, serves sales and marketing organizations of leading brands including Nike, AT&T, and Prudential. The company's product portfolio is designed to enhance salesforce effectiveness, with its Genie AI™ offerings automating content creation and emulating real-world sales training interactions.
Key takeaways:
- Vector Capital Management, a private equity firm, has announced its plans to acquire Bigtincan Holdings Limited, a leading provider of sales enablement software and AI solutions.
- The transaction is valued at approximately A$183 million, with Vector paying A$0.22 per share in cash.
- Bigtincan's management team, including CEO and co-founder David Keane, are expected to remain in their current roles post-acquisition.
- The transaction is subject to customary conditions and is expected to close in the first quarter of 2025.