The article also notes that Abnormal Security, with over $200 million in annualized revenue, is quickly gaining market share, often used alongside existing solutions like Mimecast or Proofpoint. Despite its autonomous nature, Abnormal claims transparency in explaining attack techniques. Sublime, however, emphasizes its ability to catch threats missed by larger providers like Google and Microsoft. The challenge for incumbents is less about losing existing customers and more about attracting new businesses opting for next-generation tools. Proofpoint is adapting by acquiring AI startup Tessian, while Sublime focuses on R&D rather than aggressive marketing, relying on word of mouth and tools like EML Analyzer to demonstrate its capabilities.
Key takeaways:
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- New email security companies like Material Security, Abnormal Security, and Sublime Security are gaining traction in the market, leveraging AI to enhance their offerings.
- Abnormal Security is significantly larger than its competitors, with over $200 million in annualized revenue, and is used by some companies as an add-on to existing solutions like Mimecast or Proofpoint.
- Sublime Security, co-founded by cybersecurity veteran Josh Kamdjou, is gaining attention for its ability to catch threats that larger providers like Google and Microsoft might miss.
- Established companies like Proofpoint are responding to the new competition by acquiring AI startups, while Sublime focuses on R&D and word-of-mouth marketing rather than aggressive sales tactics.