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Venus Williams brings her interior design skills to Palazzo, a new generative AI-powered platform | TechCrunch

Feb 29, 2024 - techcrunch.com
Venus Williams, the legendary tennis player and founder of interior design firm V Starr Interiors, has launched a new platform called Palazzo. The platform uses generative AI to create design ideas for users looking to redesign their spaces. Users upload photos of their rooms and the AI assistant, Vinci, generates edited photos based on the users' input and style preferences. Palazzo also offers an "Aesthetic DNA" test to help the AI generate designs that align with the user's aesthetic. The platform also plans to add shopping and checkout features, allowing users to purchase furniture and decor from within their created images.

Palazzo is also working on a model to compensate interior design companies for their designs used on the platform. The company is planning to expand its services beyond the design phase, connecting consumers to home remodelers and other professionals. Palazzo's co-founder, Raffi Holzer, emphasizes that while AI is a tool for efficiency and creativity, the platform aims to maintain human interaction in the design process.

Key takeaways:

  • Venus Williams, the legendary tennis player and founder of interior design firm V Starr Interiors, has launched a new platform called Palazzo that uses generative AI to create design ideas for users looking to redesign their spaces.
  • Users can upload photos of their room and the AI assistant, Vinci, will generate an edited photo of the room with design suggestions based on the users' input and preferences.
  • Palazzo plans to expand its offerings to include shopping and checkout features, allowing users to purchase similar furniture and home decor from within the image they create. The company also plans to connect users to home service providers to help execute their design visions.
  • Palazzo is also working with notable interior design companies to contribute designs on the platform and will compensate them for their work, in an effort to support creatives and prevent the misuse of their intellectual property by AI.
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