However, the article also notes the fears and concerns around AI in production, particularly the potential for it to replace writers, artists, and actors. It emphasizes that while AI can be a valuable tool for enhancing and streamlining the creative process, it should not replace human creativity and decision-making. The article concludes by suggesting that if AI is used to second the creative process, it could lead to more strikes in Hollywood.
Key takeaways:
- AI and machine learning technologies have been infiltrating the film and TV industry for a long time, aiding in tasks such as animation and visual effects. However, there are concerns about these technologies replacing artists and writers.
- Pixar has used machine learning and simulations in their latest film, Elemental, to create characters made of fire, water, or air. The technology was used to augment the artists' work, not replace it.
- DNEG, a VFX and post-production company, has used AI to accelerate the creation process, reducing time wasted and enabling faster feedback from directors. This has been particularly beneficial in visually complex stories like Nimona.
- While AI can enhance and streamline the creative process, there are concerns about decision-making being deferred to machines. The threat of automation is real, but many believe that bad decisions by uninformed leaders are the main problem.