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Video game AI took center stage at CES and it was a total mess | Digital Trends

Jan 12, 2024 - digitaltrends.com
The 2024 Consumer Electronics Show (CES) has been dominated by the rise of generative AI in the gaming industry, with Nvidia's Ace microservice, capable of creating fully voiced AI characters in games, attracting major partners. However, the announcement sparked controversy due to concerns over the data sets used to train the AI and the potential for job losses in the industry. Similarly, a deal between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and Replica Studios, allowing the latter to generate voices based on consenting actors, also faced backlash.

Other AI-related announcements at CES included an AI hologram of Mario, an AI version of the GameShark cheat tool, and an AI accelerator for the League of Legends game. However, these developments have raised ethical concerns and fears about the future of the gaming industry. Critics argue that the use of AI could lead to a future devoid of humanity, where product trumps art, and have called for greater transparency and ethical considerations in the development and use of AI in gaming.

Key takeaways:

  • The 2024 CES showcase saw a surge in generative AI in the gaming industry, with Nvidia's Ace microservice creating fully voiced AI characters in games.
  • Nvidia faced backlash over ambiguity regarding the data sets its tools are trained on, leading to speculation that the tool was trained on copyrighted material. Nvidia later clarified that Ace is trained entirely on data it owns.
  • The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) made a controversial deal with Replica Studios to generate voices based on consenting actors, causing confusion and outrage among guild members.
  • Concerns were raised about the ethical implications of AI in gaming, including the potential for AI to put real designers and actors out of work, and the fear of a future devoid of humanity where product trumps art.
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