The article also mentions a statement by The Verge claiming that SEOs and Google ruined the internet, which the author disagrees with. Google's helpful content update, which uses machine learning, was clarified to not be about old content or minor changes on a single page. Google also warned against keyword stuffing and clarified that schema doesn't improve rankings. The company updated its video structured data documentation to include timezone recommendations and is testing bold green deal labels for product results. Google Bard now responds in real-time.
Key takeaways:
- Google has released a new core update in November and fixed a bug from the October update that impacted some sites' performance in Google Discover.
- A new Google reviews update is coming next week and Google has announced the completion of mobile-first indexing.
- Google has made several updates including a helpful content update using machine learning, a warning to recipe bloggers to ensure easy access to key parts of the recipe, and an update to its video structured data documentation to include timezone recommendations.
- Google has launched a new Ad review center in AdSense, Ad Mob, and Ad Manager, and is changing how it pays publishers through AdSense.