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Vidyard Named Salesloft's Preferred Video Partner to Enhance Sales Engagement with AI-Powered Video Messaging

Nov 05, 2024 - financialpost.com
Vidyard, a leader in video messaging, has been chosen as the Preferred Video Partner by Salesloft, a top Revenue Orchestration Platform. The integration of Vidyard Messages with Salesloft will enable users to enhance customer engagement by incorporating personalized video messages into their email workflows. The partnership aims to improve sales teams' timing and effectiveness, significantly increasing response rates.

The integration will allow sales teams to record and share personalized video messages directly from Salesloft, boosting response rates and helping build stronger relationships with prospects and customers. Salesloft Rhythm uses AI to recommend and prioritize next-best actions based on how buyers engage with video content. This helps sales teams prioritize actions most likely to close deals, increasing the chances of successful conversions.

Key takeaways:

  • Vidyard, a video messaging leader, has been selected by Salesloft as its Preferred Video Partner, integrating Vidyard's video messaging capabilities and engagement signals into Salesloft's platform.
  • The integration allows sales teams to record and share personalized video messages directly from Salesloft, boosting response rates and helping build stronger relationships with prospects and customers.
  • Salesloft Rhythm uses AI to recommend and prioritize next-best actions based on how buyers engage with video content, increasing the chances of successful conversions.
  • Vidyard now offers free trials of its AI Avatars to Salesloft mutual customers, and Salesloft Drift Video customers transitioning to Vidyard receive their first year of Vidyard Messages at no cost.
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