Visa's value-added services, which include risk and security solutions, advisory services, issuing solutions, and acceptance solutions, generated $8.8 billion in revenue in 2024 and are seen as a $520 billion annual revenue opportunity. These services are part of Visa's strategy to leverage technology for efficient and secure payment acceptance, as explained by Visa CEO Ryan McInerney, who described the initiative as building a "Visa payment stack" on top of VisaNet and the company's network of networks.
Key takeaways:
- Visa has introduced three new value-added services to enhance payment acceptance and security for acquirers, payment facilitators, retailers, marketplaces, and shops.
- Authorize.net 2.0 features a streamlined user interface, AI capabilities, improved management dashboards, and support for in-person card readers and tap to phone, launching in the U.S. in the second quarter and globally in 2026.
- Unified Checkout offers a new experience that supports over 25 payment options to improve eCommerce conversion rates, available in the U.S. and in pilot states in additional markets in the third quarter.
- The ARIC Risk Hub uses adaptive AI to protect against fraud and financial crime, available globally as of the announcement date.