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Vision Pro Launch, Meta Earnings Bonanza, Xreal Raises $60 Million

Feb 02, 2024 - forbes.com
Apple's Vision Pro mixed reality headset has officially launched, with the first orders being delivered. The device, which costs $3,500, has already sold 180,000 units. The headset has received mixed reviews, with some praising its innovative features while others criticize its high price and unfinished elements. Meanwhile, China's XReal is set to launch its own spatial computing glasses for Android phones this spring, retailing at around $600.

In other tech news, Google is set to release its next-generation AI chatbot, Gemini, later this year, with a paid version also in the works. Panasonic has sold VR startup Shiftall to Tokyo-based Creek & River Co. AlensiaXR has completed its Series A funding round, which will aid in the development of its HoloAnatomy learning platform. Finally, Liquid City has launched "Wisp World" for the Apple Vision Pro, and Blippar and The Mars Agency have unveiled an AR Superbowl campaign for Snickers on Apple Vision Pro.

Key takeaways:

  • Apple has launched its new Vision Pro mixed reality headset, with the first orders being delivered. The headset is priced at $3,500 and has already sold 180,000 units.
  • Meta's new Quest 3 has reportedly driven Reality Lab's revenue to over a billion dollars in Q4, despite launch costs driving the quarterly loss to almost five billion dollars.
  • Google has released its next generation AI chatbot, Gemini, with plans to charge for it later this year. The most advanced model, Ultra, will power the paid-for version of Google Bard.
  • AlensiaXR has completed its Series A funding round, led by Sopris Capital, to assist in the development of its flagship HoloAnatomy learning platform.
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