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Visual Electric launches an AI-powered image generator with a designer workflow focus | TechCrunch

Dec 05, 2023 - techcrunch.com
Visual Electric, backed by Sequoia Capital, has launched a generative AI-based image-generation tool for designers. The tool allows users to create and modify images based on a prompt, with options to select color palettes, formats, and moods. The tool is free to use with a cap of 40 image generations per day, but premium plans offer faster generation speeds, unlimited image creation, and commercial usage licenses. The company, founded in 2022, has raised $2.5 million in funding from Sequoia, BoxGroup, and Designer Fund.

The image generation tool uses Stable Diffusion and GPT-3.5 Turbo for auto-generated prompt suggestions and GPT-4 for generating prompts from imported images. The company is considering developing a mobile app next year. Despite competition from major companies like Google, Meta, Amazon, Adobe, and Getty Images, Visual Electric believes its focus on a specific set of users will give it an edge.

Key takeaways:

  • Visual Electric, backed by Sequoia Capital, has launched a generative AI-based image-generation tool targeting designers. The company was founded by CEO Colin Dunn, CPO Adam Menges, and CTO Zach Stiggelbout.
  • The tool allows users to generate images based on a typed prompt, with options to select color palette, format, and mood. It also offers features like 'touch' to modify parts of a generated image, an upscaling feature, and a 'remix' feature to revamp an existing image.
  • The tool is free with a cap of 40 image generations per day, but premium plans offer better generation speeds, no limit on image creation, and commercial use licenses. The top-tier plan also offers privacy for generated images.
  • Visual Electric uses Stable Diffusion as the image generation model along with GPT-3.5 Turbo for auto-generated prompt suggestions and GPT-4 for generating a prompt from an imported image. The company is considering developing a mobile app next year.
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