Instreamatic CEO Stas Tushinskiy insists the company has built-in safeguards to prevent its product from being used for election disinformation. Clients must confirm they have permission to use the voice, and the political advertising offering will not be available to everyone. Tushinskiy describes the company's offering as automating a tedious manual process that already exists, but experts warn the political ad landscape is fraught with potential AI-generated peril due to a lack of federal rules for the use of AI-generated content in political campaigns.
Key takeaways:
- Instreamatic, an AI audio/video ad platform, is expanding its capabilities into political advertising, allowing campaigns to generate highly-targeted AI-driven contextual video and audio ads.
- The company's generative voice AI product can create unlimited ad versions from a single completed ad, adapting to factors such as the audience’s location, the time of day, or the platform where they’re receiving the ad.
- Despite concerns about the use of AI in the 2024 US elections leading to disinformation, Instreamatic insists it has guardrails in place to prevent misuse, including requiring clients to confirm they have permission to use the voice in question.
- Experts warn that the political ad landscape is fraught with potential AI-generated peril, as there are currently no federal rules for the use of AI-generated content in political campaigns.