Despite concerns about the impact of AI on jobs and production, and the potential for misuse in the form of deepfakes, both Greene and Trillo see the technology as a tool that can help push the boundaries of the music video art form. They believe AI could help the music industry create things that would otherwise be too expensive or logistically difficult. The video was made without any payment to OpenAI, and the costs were not disclosed by the record label, Sub Pop.
Key takeaways:
- Indie pop artist Washed Out has released a music video for his new song "The Hardest Part," which was created using OpenAI’s Sora text-to-video technology. This marks the first collaboration between a major music artist and filmmaker on a music video using this technology.
- The video, which was directed by Paul Trillo, uses artificial intelligence to create digital characters and scenes, allowing for a more cost-effective and flexible production process.
- While the use of AI in video production has raised concerns about job loss and intellectual property issues, it has also been seen as a potentially groundbreaking tool for creatives to achieve their vision without being constrained by budget and location limitations.
- Despite some limitations and inconsistencies in the AI-generated footage, both Washed Out and Trillo see the technology as a valuable tool that could push the music video art form forward and allow for more ambitious projects within the constraints of music video budgets.