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Watch it and weep (or smile): Synthesia's AI video avatars now feature emotions | TechCrunch

Apr 25, 2024 - techcrunch.com
AI startup Synthesia is releasing an update to its video avatar technology, aiming to create more realistic and expressive avatars for business use. The new version features avatars built based on actual humans, providing more emotion, better lip tracking, and more natural movements. Unlike other AI companies, Synthesia is focusing solely on the business market, specifically for training and marketing purposes. The company's new Expressive Avatars are described as the world's first avatars fully generated with AI, aiming to mimic human speech and reactions more closely.

Despite previous misuse of its technology for propaganda and false news reports, Synthesia has updated its policies to restrict content and detect bad faith actors. The company, valued at $1 billion, has seen significant growth, with 200,000 users creating over 18 million video presentations in 130 languages using its 225 legacy avatars. With the release of the new version, Synthesia hopes to increase these numbers further.

Key takeaways:

  • Synthesia, an AI startup working in video, is releasing an update to its custom avatars designed for business users to create promotional, training and other enterprise video content. The new version features more expressive and human-like movements.
  • The company is focusing on the business market, aiming to stand out in a crowded AI market that risks becoming commoditized. The focus is on creating the most human-like generative video avatars possible.
  • Synthesia's new Expressive Avatars are described as the world's first avatars fully generated with AI. They are built on large, pre-trained models and are generated on the fly to mimic how actual humans speak.
  • Despite previous misuse of its technology for propaganda and false news reports, Synthesia has updated its policies to restrict content and detect bad faith actors. The company was last valued at $1 billion and has created more than 18 million video presentations across 130 languages using its 225 legacy avatars.
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