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Watch out, Midjourney! Ideogram launches AI image generator with impressive typography

Aug 24, 2023 - venturebeat.com
Ideogram, a new generative AI image startup, has launched with $16.5 million in seed funding led by a16z and Index Ventures. The company, founded by former Google Brain researchers, has developed a unique selling point by solving the problem of reliable text generation within images, a feature that has been a challenge for most other AI image generators. Ideogram offers a range of preset image generation styles on its web app, including a "typography" style that renders lettering in various colors, fonts, sizes, and styles.

Despite its innovative features, Ideogram lacks some capabilities offered by rival image generators, such as zoom out/outpainting, and its results were less consistent in tests. The Toronto-based startup has already received recognition from AI notables, including David Ha, founder of Sakana AI, and Margaret Mitchell, both former Google employees. The company aims to appeal to graphic designers and others who need to create imagery with eye-catching text.

Key takeaways:

  • Ideogram, a new generative AI image startup, has launched with $16.5 million in seed funding. The company was founded by former Google Brain researchers.
  • The startup's main selling point is its ability to generate reliable text within images, a feature that has been problematic for other AI image generators.
  • Ideogram's web app offers a variety of preset image generation styles, including a "typography" style that renders lettering in different colors, fonts, sizes, and styling.
  • Despite its unique features, Ideogram still lacks some capabilities offered by rival image generators, such as zoom out/outpainting, and its results were less consistent in tests.
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