Watch: Spotify rolls out an AI-powered playlist feature
Apr 09, 2024 - techcrunch.com
Spotify is enhancing its AI DJ feature with a new AI-powered playlist feature that can generate song lists based on user prompts. The feature, which is initially being rolled out in a few countries, is part of Spotify's efforts to differentiate its service from competitors like Apple Music and Amazon. The company has also expanded into audiobooks, podcasting, and edtech in recent years. However, the timeline for the new feature's global rollout is unclear, and some users have expressed frustration over the slow introduction of new products in their home markets.
The integration of AI into music discovery and consumption is seen as a significant business story and a way to bring AI closer to everyday life. However, some Spotify users have criticized the company's playlist work as a recurring effort to promote the same songs repeatedly. Despite these criticisms, tools like Spotify's latest AI feature can help streamline mundane tasks like creating music playlists.
Key takeaways:
Spotify is introducing a new AI-powered playlist feature that can generate song lists based on user prompts.
The feature is part of Spotify's efforts to differentiate its service from competitors like Apple Music and Amazon.
The new AI playlist feature will initially be available in a few countries, with plans to expand to more markets over time.
Some users have expressed concerns about Spotify's tendency to promote the same songs repeatedly in its playlists.
