The author suggests several strategies for companies to improve their data management, including agreeing on a data journey and ensuring accountability, using media intelligence tools to convert unstructured data into structured data, regularly assessing data quality, standardizing data formats, training employees on data cleanliness, and fostering a culture of innovation within the data practice. The author warns that travel brands that fail to adapt to these emerging trends risk falling behind.
Key takeaways:
- Travel brands can leverage AI to enhance customer experiences, such as personalized services based on customer preferences, proactive communication about flight schedules, and efficient maintenance scheduling for airlines.
- Creating meaningful experiences using AI tools requires clean, usable data that is accessible in a secure environment. Unstructured data like images or videos need to be converted into structured data.
- Companies need to ensure their data is clean, structured, and standardized. Regular assessments of data quality, training for employees on data cleanliness, and fostering a culture of innovation within the data practice are crucial.
- Travel brands that are not currently mapping their data journeys based on emerging customer experience trends may fall behind in the long run.