Snap is also shutting down its AR Enterprise Service due to the rise of generative AI making it harder to differentiate their offering. In influencer marketing news, Olaplex is capitalizing on "dupe" culture, Forbes revealed the top 50 influencers of 2023, and data suggests nanoinfluencers offer better ROI than mega influencers. Other updates include Meta working on a feature to delete a Threads account without deleting the linked Instagram account, X app losing daily active users, and Reddit launching a contributor program to monetize user contributions.
Key takeaways:
- Meta held its annual Connect conference, announcing updates to its products and services including Meta Quest 3, Xbox Cloud Gaming, Emu, Ray-Ban Meta smart glasses, Meta AI, and AI Studio.
- Snapchat is partnering with Microsoft to insert ads into its AI product, My AI, and Snap is shutting down its AR Enterprise Service due to the advent of generative AI.
- X app will support audio and video calls, but only for premium subscribers, and it's confirmed that X is losing daily active users.
- In influencer marketing news, Olaplex is capitalizing on "dupe" culture, Forbes revealed the top 50 influencers of 2023, and data suggests nanoinfluencers give brands better ROI than mega influencers.