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We tested Amazon’s new shopping chatbot. It’s not good.

Mar 05, 2024 - washingtonpost.com
Amazon is developing an AI chatbot named Rufus to assist customers in making purchasing decisions. The chatbot, which is still under development, is designed to recommend products based on user queries. However, initial testing has found the chatbot to be largely unhelpful, often providing irrelevant or too many product suggestions. Despite this, Amazon has reported positive feedback from testers and plans to continue refining the AI to improve its performance.

The article also criticizes the overuse and underperformance of AI chatbots in general, arguing that they often require users to know exactly how to phrase their queries, provide incorrect or unhelpful information, and are not significantly better than existing technologies. The author suggests that the proliferation of mediocre AI chatbots is a waste of users' time and attention, and questions the purpose of these technologies.

Key takeaways:

  • Amazon is developing an AI chatbot named Rufus to assist customers in making purchasing decisions.
  • The chatbot is currently in the testing phase and has received mixed reviews, with some finding it unhelpful in recommending specific products.
  • Despite some shortcomings, the chatbot has been found useful for answering specific questions about a product and has safety measures in place to avoid inappropriate requests.
  • The author criticizes the overuse and underperformance of AI chatbots in general, arguing they often require too much effort from the user for little return.
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