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Web publishers brace for carnage as Google adds AI answers

May 13, 2024 - washingtonpost.com
Kimber Matherne's food blog, Easy Family Recipes, is under threat due to decisions made by Google. The blog, which attracts millions of visitors each month looking for dinner ideas, receives about 40% of its traffic from the search engine.

Matherne, a mother of three based in Florida, is concerned about the impact of Google's decisions on her business. Google has been a significant source of traffic for websites for over two decades, directing users to hundreds of millions of sites daily.

Key takeaways:

  • Kimber Matherne runs a successful food blog, Easy Family Recipes, that attracts millions of visitors each month.
  • She claims that decisions made by Google are threatening her business.
  • About 40 percent of traffic to her blog comes from Google's search engine.
  • Google has been a major internet clearinghouse for over two decades, directing users to hundreds of millions of websites daily.
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