Intellimize, co-founded by former Twitter head of vertical marketing Guy Yalif, uses AI to generate personalized webpages for visitors on demand. The company will continue to be sold standalone to non-Webflow customers, but will increasingly link to and integrate with Webflow services. Yalif will join Webflow as "head of personalization", guiding personalization product efforts at Webflow. The integration of both products is expected to be available as one unified product experience later this year.
Key takeaways:
- Webflow, a web design and hosting platform, has acquired Intellimize, a startup that uses AI to personalize websites for unique visitors.
- The majority of the Intellimize team will join Webflow, with the purchase price believed to be in the "eight-figure" range.
- Intellimize will continue to be sold standalone to non-Webflow customers, but it will increasingly link to and integrate with Webflow services.
- Webflow CEO Vlad Magdalin said the acquisition was a natural fit as Intellimize's product meets a need many Webflow customers share: personalizing and optimizing their websites.