The fast-food chain is also investing in technology, with plans to spend $15 million in 2024 to enhance its mobile app and loyalty program. Wendy's expects its global digital sales to reach $2 billion by 2024, a year earlier than planned. The company will also continue to expand its AI-enabled drive-thru, with plans to implement AI menu changes and suggestive selling based on factors like weather by 2025.
Key takeaways:
- Wendy's plans to implement surge pricing for its menu items by 2025, with prices fluctuating based on demand and time of day.
- The fast-food chain will spend $20 million to install digital menu boards at all its US restaurants by 2025, and another $10 million to upgrade digital menu boards globally over the next two years.
- Wendy's will invest $15 million in 2024 to enhance its mobile app experience and loyalty program, and expects global digital sales to reach $2 billion by 2024.
- The company is also expanding its AI-enabled drive-thru, with plans to implement AI menu changes and suggestive selling based on factors like weather by 2025.