Despite fears of AI replacing human jobs, the article asserts that human supervision will still be critical to AI's success. It concludes that AI's ability to extract creative intelligence from ad data will be valuable for brands, especially in designing and optimizing campaigns. The article predicts that businesses best aligned with AI's changes will succeed in achieving privacy-compliant outcomes based on attention across digital environments.
Key takeaways:
- AI-based technologies are expected to play a transformative role in various applications, especially in social media, retail and e-commerce, privacy, and creative production.
- AI tools will serve social media providers well in maintaining interest and ad spend, and AI will also be increasingly applied in e-commerce ad campaigns.
- Privacy legislation is expected to increase, forcing large advertisers towards in-house personal data, and AI safety concerns will dominate government policy globally.
- AI and technology will have a significant impact on the digital industry, particularly in creative development and campaign optimization, with AI specialist posts expected to be in high demand.