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What CES 2025 Taught Us About The Future Of Automotive Technology

Feb 18, 2025 - forbes.com
At CES 2025, the focus was on the rapid advancements in the automotive industry, particularly the rise of software-defined vehicles (SDVs) and the integration of generative AI. SDVs are becoming a near reality, offering features like autonomy and over-the-air updates, but challenges such as microelectronic dependability and cybersecurity remain. Generative AI is being integrated into vehicles, as seen with BMW's use of Amazon's Alexa and Qualcomm's in-cabin enhancements, although it faces challenges like data and power demands.

The event also highlighted advancements in industrial and agricultural vehicles, with companies like John Deere and Kubota showcasing autonomous and AI-driven machinery. A key theme was the need for improved in-vehicle networking to handle increased data flow, with a shift from domain-based to zonal architecture being necessary to support modern vehicle functionalities. This transition is crucial for enabling high-bandwidth, low-latency data transmission, which is essential for the future of automotive technology.

Key takeaways:

  • Software-defined vehicles (SDVs) are becoming a near reality, with significant focus on their development at CES 2025.
  • Generative AI is being integrated into the automotive industry, with companies like BMW and Qualcomm exploring its potential for enhancing in-cabin experiences.
  • Advanced technologies are also impacting industrial and agricultural vehicles, with companies like John Deere and Kubota showcasing autonomous and AI-driven innovations.
  • The shift from domain-based to zonal architecture in vehicles is necessary to manage the increasing data flow, with 2025 expected to be a pivotal year for its global implementation.
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