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What Do AI Companies Want With the Media?

Dec 20, 2023 - nymag.com
German media conglomerate Axel Springer has signed a multiyear licensing deal with OpenAI, which will allow the AI firm to use its news content to train its models. The deal is expected to enhance the user experience with OpenAI's ChatGPT by adding recent and authoritative content on a wide range of topics. This is not the first partnership between OpenAI and a media organization, but it is the most comprehensive of its kind and could serve as a template for future deals.

The article suggests that such partnerships could complicate the narrative of AI dominance, as they highlight the importance of training data in AI development. It also raises questions about the potential for AI to automate news production and the implications for media companies. The deal is seen as a strategic move by OpenAI to ensure its future products don't exist in a vacuum, and as a hedge against a scenario where scraping becomes more difficult and training material more expensive.

Key takeaways:

  • Axel Springer, the German media conglomerate, has signed a multiyear licensing deal with OpenAI worth tens of millions of Euros. The deal will allow OpenAI to use Axel Springer's content to train its AI models.
  • This is not the first deal between OpenAI and a media organization, but it is the most comprehensive of its kind. It is seen as a template for future partnerships between AI firms and media companies.
  • OpenAI's deals with publishers are a hedge against a scenario in which scraping becomes harder and more legally perilous, training material more expensive, and real-time data more scarce.
  • The Axel Springer deal is a prediction about the challenges that OpenAI thinks it might face in the next couple of years, on its way to presumptive dominance, as well as the opportunities it sees for itself in news.
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