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What Forbes, Dotdash Meredith, BuzzFeed and other publishers are saying about AI in 2025

Jan 28, 2025 · digiday.com
The article discusses how various publishing companies, including Forbes, Dotdash Meredith, BuzzFeed, Dow Jones, and Business Insider, are integrating AI into their operations as of 2025. Internally, AI is used to streamline workflows, improve efficiency, and reduce repetitive tasks, such as article classification, content recommendations, and ad targeting. Externally, publishers are cautious about using AI for consumer-facing content due to journalistic integrity concerns, but they are experimenting with AI for search functions, article translation, and interactive content like quizzes and games. Most companies rely on third-party AI tools rather than developing their own large language models, except for tech giants like Google and Meta.

The article also highlights the use of AI in enhancing search functions and advertising strategies. Publishers are advancing AI-powered search tools to improve user experience and engagement, while AI is also being used to develop privacy-compliant ad targeting solutions. The executives express excitement about the future potential of AI, particularly in ad targeting and personalized content creation, emphasizing the importance of human oversight in AI applications to maintain quality and integrity.

Key takeaways

  • Publishers are using AI to streamline operations, focusing on internal workflow efficiencies and consumer-facing content like search functions and quizzes.
  • Most publishers use third-party AI tools rather than building their own, with larger companies blending in-house and third-party solutions.
  • AI is incorporated into workflows to reduce repetitive tasks, with strict human oversight for consumer-facing content to maintain journalistic integrity.
  • AI is used in advertising for better ad targeting and content recommendations, with a focus on privacy compliance and first-party data.
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