Despite the anticipated improvements, there are concerns about the new Alexa's reliability, as it has previously struggled with basic commands. The launch of the upgraded Alexa has been delayed due to issues with incorrect answers during testing, and it may not be available until the end of March or later. Amazon plans to offer the new Alexa as an optional upgrade, allowing users to retain the "Classic Alexa" if preferred. The company is also working with brands like iRobot and Philips to enhance device integrations. The stakes are high for Amazon, which has faced significant financial losses in its Alexa business, prompting CEO Andy Jassy to push for monetized subscriptions and services to boost profits.
Key takeaways:
- Amazon is hosting an Alexa-focused press event in NYC, emceed by Panos Panay, to announce new developments in its Alexa business.
- The company plans to introduce an upgraded Alexa experience, code-named Remarkable Alexa, which will use generative AI to enhance interactions and may include a subscription fee.
- Despite the potential improvements, the new Alexa has faced delays due to issues with basic commands and incorrect answers during testing.
- Amazon will allow users to continue using the "Classic Alexa" experience, with the new version expected to roll out by the end of March or later.