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What to expect from Amazon's Alexa+ voice assistant with AI features

Feb 26, 2025 - businessinsider.com
Amazon has introduced Alexa+, its new voice assistant, featuring AI-powered enhancements. Unveiled in New York City, Alexa+ offers capabilities such as providing dinner recipes, texting, and sending party invitations. The assistant now understands users' tone of voice and becomes more personalized with use, adapting to preferences and habits. Available on Echo devices and a smartphone app, Alexa+ aims to integrate with services like Uber and Ticketmaster, although development has faced delays.

Despite early success, Amazon's Alexa has seen declining demand, similar to Apple's Siri and Google Assistant. The company has been working to revitalize its voice assistant business by adding desired features, especially as competitors enhance their AI capabilities. Previous testing revealed issues with response length and relevance, but Amazon continues to focus on improving Alexa+ to meet customer needs.

Key takeaways:

  • Amazon announced Alexa+, a new voice assistant with AI-powered features, aiming to enhance personalization and user interaction.
  • The new Alexa+ can perform tasks such as providing dinner recipes, texting friends and family, and sending party invitations.
  • Amazon has been working on integrating Alexa+ with other companies like Uber and Ticketmaster, but progress has been slow.
  • Despite early success, Amazon faces slowing demand for Alexa, similar to the decline in usage of Apple's Siri and Google Assistant since 2020.
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