Despite early success, Amazon's Alexa has seen declining demand, similar to Apple's Siri and Google Assistant. The company has been working to revitalize its voice assistant business by adding desired features, especially as competitors enhance their AI capabilities. Previous testing revealed issues with response length and relevance, but Amazon continues to focus on improving Alexa+ to meet customer needs.
Key takeaways:
- Amazon announced Alexa+, a new voice assistant with AI-powered features, aiming to enhance personalization and user interaction.
- The new Alexa+ can perform tasks such as providing dinner recipes, texting friends and family, and sending party invitations.
- Amazon has been working on integrating Alexa+ with other companies like Uber and Ticketmaster, but progress has been slow.
- Despite early success, Amazon faces slowing demand for Alexa, similar to the decline in usage of Apple's Siri and Google Assistant since 2020.