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What's Behind OpenAI's Recent Growth Spurt to 400M Weekly Users?

Feb 21, 2025 - cnet.com
OpenAI's ChatGPT continues to grow in popularity, with over 400 million active users weekly, up from 300 million in December. The company has also doubled its paid enterprise users to 2 million since September and seen a similar increase in developer traffic. Despite the emergence of China's DeepSeek AI model, which promised more efficient and cost-effective solutions, ChatGPT's growth is largely attributed to word of mouth and its perceived utility among consumers and businesses. OpenAI's COO, Brad Lightcap, highlights the increasing reliance on AI tools, akin to cloud computing, as a driver for enterprise growth.

The AI landscape is rapidly evolving, with new competitors like DeepSeek challenging established players. DeepSeek's introduction has sparked discussions about the sustainability of AI's growing energy demands and the potential for more affordable AI solutions. Dmitry Zakharchenko from Blaize notes that DeepSeek's presence has prompted OpenAI to focus on smaller, more cost-effective AI models, reducing prices and opening up its platform. This shift has reinforced OpenAI's position in the market, as users gain confidence in the availability of "small AI" solutions.

Key takeaways:

  • OpenAI's ChatGPT has grown to over 400 million active users weekly, with significant growth attributed to word of mouth.
  • OpenAI has doubled its paid enterprise users to 2 million and seen a rise in developer traffic over the past six months.
  • DeepSeek's emergence in the AI market has challenged established models with claims of efficiency and cost-effectiveness, despite facing cyberattacks and outages.
  • The AI landscape is evolving with a focus on smaller, more efficient models, and OpenAI is expected to reduce prices and adapt to this trend.
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