The article also highlights the work of companies like Virtual Staging AI, ModelProp, and Gepetto, which are developing AI tools specifically for virtual furnishing. However, the use of AI in the property industry has been criticized by renters union Acorn, which argues that deceptive AI imagery and other AI-driven practices are being used to exploit renters. The article concludes by noting that the technology is improving and becoming more realistic, but the ethical implications of its use in the property industry remain a contentious issue.
Key takeaways:
- Estate agents are increasingly using AI to furnish listing photos, a practice known as virtual staging, to make properties appear more appealing.
- While this practice has been around for a while, the growth of generative AI tools has made it more accessible and cost-effective for agents.
- However, there are concerns that AI staging can be misleading, giving a false impression of the size and potential of a property.
- Despite these concerns, there is currently no legislation in the UK requiring agents to disclose the use of AI in their listings.