In response to the controversy, Meta has pledged to improve the AI sticker tool and to crack down on misinformation and violent content related to the Israel-Hamas conflict on its platforms. The company has set up a special operations center and hired fluent Hebrew and Arabic speakers to moderate content. Meta also vowed to ban political advertisers from using its generative AI-powered advertising suite.
Key takeaways:
- WhatsApp's AI sticker maker has been reported to generate violent imagery when prompted with words related to Muslim Palestinians, while producing benign images for Jewish Israelis.
- The difference in generated stickers has raised concerns amid the ongoing Israel-Hamas conflict, with Meta's employees reportedly raising concerns internally.
- Meta's spokesperson acknowledged the imperfections of the AI sticker tool and promised to continue improving the features based on user feedback.
- This is not the first controversy for Meta's AI sticker tool, as it previously produced inappropriate images during its beta testing phase.