The integration of gen AI is not without challenges, as it requires a shift in existing skill sets and job requirements. To fully leverage the technology, businesses will need to foster the right workplace culture and technical support. This includes understanding computer-aided design (CAD) and 3D modelling software, and potentially requiring skills in gen AI programmes. The article also highlights the need for businesses to effectively support an employee cohort reimagining its day-to-day practices for long-term success.
Key takeaways:
- Generative artificial intelligence (gen AI) is increasingly being used in the fashion industry, with potential applications ranging from product design to online consumer experiences. McKinsey & Company estimates that gen AI could add up to $275 billion of economic potential to apparel, fashion and luxury sectors’ operating profits.
- Despite the potential of gen AI, there is a significant talent gap in the industry, with only 5 percent of surveyed executives stating they are ready to make the best use of the technology. This suggests a need for changes in job requirements and skill sets.
- Gen AI is not being used to its full potential in stores and supply chain operations, despite the potential benefits. The most popular use cases currently are in creative experimentation, such as marketing and product development.
- The integration of gen AI into the workplace requires not only technical skills but also a supportive workplace culture. Leaders and HR teams need to consider how they can foster the right environment to optimise the use of next-gen tools.