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Who wins and who loses if Google has to sell Chrome?

Nov 21, 2024 - businessinsider.com
The US Department of Justice (DOJ) has asked a judge to force Google to sell its Chrome browser as part of its antitrust case against the tech giant. This follows a ruling in August that Google maintains an illegal monopoly in search and advertising markets. Chrome, which holds 61% of the US browser market share, is a key distribution method for Google Search and provides crucial user data for targeted advertising. If Google is forced to sell or spin off Chrome, it could create opportunities for competitors and disrupt Google's search advertising empire.

However, there are concerns about the potential implications of a Chrome spinoff. Some industry experts question whether Chrome could survive independently, given its reliance on Google's financial support and integrated search deal. Others worry about the impact on the web ecosystem and user security. Google plans to appeal any ruling, which could delay a final decision by several years. The company argues that the DOJ's actions would harm consumers, developers, and American technological leadership.

Key takeaways:

  • The US Department of Justice has asked a judge to force Google to sell its Chrome browser as part of its antitrust case against the company.
  • Chrome is a significant distribution method for Google Search and provides crucial data for Google's advertising. A forced sale would be a significant blow to Google and could create opportunities for competitors.
  • Many have tried and failed to compete with Google in the browser market, including Neeva, a privacy-focused search engine launched by former Google employees.
  • Google plans to appeal any ruling, potentially delaying any final decision by several years. The company argues that the government's actions would harm consumers, developers, and American technological leadership.
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