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Whoop's CEO on staying nimble as a company — and why the startup pays employees to sleep more

Mar 29, 2024 - businessinsider.com
Whoop, a Boston-based healthtech startup, is focusing on employee productivity and well-being, according to its CEO, Will Ahmed. The company, which raised $200 million at a $3.6 billion valuation in 2021, believes in-office work leads to more productivity and encourages employees to look after their physical and mental health. It has designated areas for relaxation and meditation in its offices and offers flexible vacation time and wellness benefits. Employees are also incentivized to sleep more, with those achieving an average sleep performance of 85% or more receiving a $100 bonus each month.

Ahmed also emphasizes the importance of nurturing new hires and taking user feedback into account. All employees receive a Whoop band and membership, and are encouraged to use approved AI tools in their work. Despite the company's growth, Ahmed is keen to maintain the advantages of being a smaller, more nimble company, including team autonomy. He insists on not losing sight of what matters and not letting that happen at Whoop.

Key takeaways:

  • Whoop's CEO, Will Ahmed, believes in-person work leads to more productivity and that employee well-being is crucial for productivity.
  • Whoop encourages employees to look after their physical and mental health, even offering designated areas for relaxation and meditation at work.
  • The company pays bonuses to employees who maintain a high sleep performance, demonstrating their commitment to employee health.
  • Employees are encouraged to use AI tools at work to enhance their productivity, and the company has partnered with OpenAI to launch a personalized AI fitness coach.
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